Northern Collective | InsightsPractical advice on websites, local SEO and online presence for small businesses.https://northern-collective-websites.co.uk/What Google looks at when ranking a local businesshttps://northern-collective-websites.co.uk/blog/what-google-looks-at-when-ranking-a-local-business/https://northern-collective-websites.co.uk/blog/what-google-looks-at-when-ranking-a-local-business/Five signals drive 90% of local search rankings. Google Business Profile, reviews, NAP consistency, mobile speed, and schema markup. The rest is noise most local businesses do not need.Tue, 07 Apr 2026 00:00:00 GMTWhy your restaurant needs its own websitehttps://northern-collective-websites.co.uk/blog/why-your-restaurant-needs-its-own-website/https://northern-collective-websites.co.uk/blog/why-your-restaurant-needs-its-own-website/Instagram reach has collapsed and half the UK is not on the platform. Your restaurant website has four jobs. Instagram does one of them, badly.Tue, 03 Mar 2026 00:00:00 GMT