Insights

Practical advice on websites, local SEO and online presence for small businesses across the UK.

• What Google looks at when ranking a local business

  7 April 2026

  Five signals drive 90% of local search rankings. Google Business Profile, reviews, NAP consistency, mobile speed, and schema markup. The rest is noise most local businesses do not need.

  Read more

• Why your restaurant needs its own website

  3 March 2026

  Instagram reach has collapsed and half the UK is not on the platform. Your restaurant website has four jobs. Instagram does one of them, badly.

  Read more