E-Commerce
E-Commerce Website Design
Custom online stores built on Shopify and WooCommerce. Not a template. Not a theme you could install yourself. A properly built store backed by ten years of e-commerce experience.
Online retailers · Product businesses · DTC brands · Food and drink producers · Fashion and apparel · Health and beauty brands
The problem
Your online store is leaving money on the table
You have got products worth buying. But your store makes it harder than it should be. Slow pages, clunky checkout, no trust signals, poor mobile experience. Every friction point costs you sales you will never know about.
Most small e-commerce businesses start with an off-the-shelf theme and outgrow it within a year. The homepage does not tell your story. The product pages do not sell. The checkout loses people at the last step. You know something is not right because the traffic is there but the conversion rate is not.
Then there is the platform question. Shopify or WooCommerce? Hosted or self-hosted? Which apps and plugins? What integrates with your fulfilment, your accounting, your email marketing? These decisions get made once and they shape everything that follows. Get them wrong and you are rebuilding in twelve months.
We have spent the last decade inside e-commerce operations. Not just building stores, but running them. Managing stock, processing orders, handling returns, optimising product pages, testing checkout flows, configuring shipping rules. That operational experience is what separates a store that looks good from a store that actually sells.
Conversion rate stuck below industry average despite decent traffic
Checkout process losing customers at the final step
Product pages that describe but do not sell
No clear path from homepage to purchase
Mobile experience that frustrates more than it converts
Platform limitations holding back growth
What's included
Built to convert, not just to look good
Every decision is based on what we know sells from a decade of building and running online stores. No guesswork. No design trends for the sake of it.
Custom Store Design
Designed around your products, your brand, and how your customers actually shop. Not a theme with your logo dropped in. Every page is built with conversion in mind, from homepage to checkout.
Shopify or WooCommerce
We work with both and will recommend the right platform for your business based on your products, order volume, integrations and budget. Honest advice, not platform loyalty.
Product Pages That Sell
Structured product pages with the right information in the right order. Images, descriptions, trust signals, related products, and clear calls to action. The difference between browsing and buying.
Checkout Optimisation
A checkout flow designed to reduce abandonment. Guest checkout, multiple payment options, clear shipping information, and trust signals exactly where hesitation happens.
Integrations
Connected to your fulfilment, accounting, email marketing, and inventory systems. We have worked with dozens of integrations and know which ones actually work and which ones cause problems.
Mobile Commerce
Over half of all e-commerce traffic is mobile. Your store will be designed for thumbs first, with fast load times and a checkout that works on every screen size.
The transformation
Ten years of e-commerce, built into every store
This is not a sideline for us. Before Northern Collective, we spent years as Head of Studio Operations for a major UK fashion retailer, running e-commerce operations end to end. Product photography, listing management, marketplace integrations, order processing, returns handling, conversion optimisation. The full picture.
That experience means we do not just build stores that look right. We build stores that work operationally. The product data structure makes sense. The checkout flow reduces abandonment. The integrations actually talk to each other. And when something needs changing six months down the line, the site is built cleanly enough to do it without breaking everything else.
Every project is scoped individually because every e-commerce business is different. We will talk through your products, your customers, your current setup, and what you are trying to achieve. Then we will give you an honest quote.
E-commerce builds are quoted per project based on scope. Get in touch to discuss your requirements. We also offer AI and automation services for e-commerce through our consultancy arm.
our website
After launch
Ongoing support that understands e-commerce
Launching is just the start. Products change, promotions run, platforms update, and new opportunities come up. We offer ongoing support packages for stores that need a reliable partner, not just a developer who disappears after launch.
Product listings added, updated, and optimised as your range evolves
Seasonal campaigns and promotion setup
Platform updates and security patches handled
Performance monitoring and conversion tracking
New feature development and integration work as you grow
Priority support when something needs fixing during trading hours
Questions
Frequently asked questions
Shopify or WooCommerce?
How much does a custom e-commerce build cost?
How long does it take?
Can you migrate my existing store?
Do you offer ongoing support?
What about product photography?
Ready to sell more online?
Tell us about your products and what you are trying to achieve. We will give you an honest assessment and a clear quote. No templates, no generic proposals.